Management Team

Meet Our Team Members

DMD invites you to contact us for a free, confidential consultation on your marketing intelligence needs. Click on each photo for more information on each team member.

Bill Little

Bill Little

President

315.671.0800

Bill began his career in the pharmaceutical industry as an account representative for Delta Marketing Dynamics (DMD) in 1989. He resided in northern New Jersey for several years working to expand the base of pharmaceutical clients and broadening his experience in marketing research.  

In 1993, Bill returned to the main office in Central New York to assist in the development of new services in the retail and hospital channels that are still used today. In 1996, Bill founded DMD America and created the leading drug pricing service Analy$ource Online, which now serves over 100 companies. He later merged the companies, tripling the overall size and revenues. Bill is President and Owner of DMD, serving biotech and pharmaceutical companies in the United States and abroad.  

Bill is the Past President of his local Chamber of Commerce, Past President of the Syracuse Chapter of the American Marketing Association, 2007 PMRG Circle of Excellence recipient, 2010 RR Fordyce Award recipient, 2009–2012 PMRG Chair of Government Affairs, 2010–2012 CASRO Government Affairs member and Co-Chair of 2004 Spring PMRG Conference. Bill also volunteers in a variety of charitable organizations within Central New York. He is married, has three sons (including twins), and enjoys hobbies that include fly fishing, golf, skiing and cooking.

Bill received his BS in economics at the University of Richmond and has completed several executive and professional development programs in marketing and marketing research. 

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Jim Sharples

Jim Sharples

Vice President

315.671.0811

Jim oversees all market research for Delta Marketing Dynamics and is responsible for leading the Market Research team on all projects.  His primary goal is to ensure clients are delighted.  He does this by providing strong customer service, high-quality deliverables, and leveraging his strategic experience to add insight into customer’s business issues.

Jim has been in the life-science industry for over 17 years in roles spread across different functional areas including market research, brand management, payer marketing and competitive intelligence.  Jim has experience in many different disease states including cardiovascular, anti-infectives, pain, orphan diseases, and many others.  He has played leadership roles in large, life-science organizations such as AbbVie and Sanofi, and also small to medium-sized organizations, including start-ups.

Jim earned his MBA in Marketing from Syracuse University’s Whitman School of Business and he completed his Bachelor’s degree from SUNY Binghamton.

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John Raymond

John Raymond

Vice President, Pricing Operations

315.671.0806

John joined DMD in January 2006, bringing over 20 years of experience in client relationship management. John is the key relationship contact for all Analy$ource clients and is responsible for ensuring the high quality of service Analy$ource clients demand from this premiere price analysis technology. He oversees all aspects of the Analy$ource drug pricing services from licensing, product enhancement and the development of additional product offerings designed to meet the need for sophisticated pricing metrics.

John previously worked for Baltimore Research, a full-service market research/focus group facility. His primary role was Senior Director of Project Management, specializing in consumer-based market research. While in Maryland, John served as Director at Large for Mid-Atlantic Market Research Association (MRA). John is a current member of the National Council for Prescription Drug Plans (NCPDP).

John has a BS in marketing from Oswego State University, as well as several professional development courses in the field of marketing research.

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Patty Trainor

Patty Trainor

Senior Director, Primary Research

315.671.0803

Patty joined Delta Marketing Dynamics (DMD) in 1999 to direct the custom market research function. She leads the strategic design of custom projects and, as such, maintains a high degree of client interaction for purposes of promoting DMD and directing research studies. She assures the high quality of research projects to be consistent with or exceeding industry standards. 

Since joining DMD, she has designed and managed hundreds of custom research studies with a wide variety of healthcare professionals to understand and quantify the drivers behind prescribing habits and practices, dispensing outcomes and patient motivators. Patty’s pre-pharma experience includes spearheading the development of a data warehouse for a large cooperative—and merging this with customer and prospect behavioral metrics to support her goal of providing the company with clear market-specific opportunities for growth and improvement. In recent years she has expanded her skills in digital web research, resulting in increased retention rates for branded drug websites for DMD’s pharma manufacturer clientele.

Patty holds an MBA in innovation management and finance from Syracuse University and a BS in accounting from SUNY Binghamton. 

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Kathy Nisiewicz

Kathy Nisiewicz

Senior Director, Research Operations

315.671.0805

Kathy joined DMD in the fall of 1989 to manage DMD’s data processing systems. Prior to that, she spent 8 years supervising operations for a fast-paced computerized income tax service.

Since joining DMD, Kathy has been responsible for all data processing functions, which include programming, data quality and assisting the research analysts by creating aggregated tables for analysis and final reporting.

Kathy directs activity for all computer systems, programming, coding, data entry, compensation processing, panel development/maintenance and all field work operations (including our in-house phone center). As the Senior Director of Research Operations, she provides oversight of sample preparation, fielding surveys (online, phone or self-administered), validation and verification-ensuring data integrity and timeliness to exceed client needs and expectations.

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Eric Zimmerman

Eric Zimmerman

Senior Director, Pricing Services

315.671.4209

Eric joined DMD in April 2008, bringing with him a background in healthcare market research and client relationship management. As the Director of Pricing Services for Analy$ource, Eric has direct oversight of our System Support Specialists to ensure our customer service standards are maintained at the highest level. Eric will also be leading our business development efforts into some of our rapidly growing market segments. Zimmerman also plays a key role in the ongoing development of the Analy$ource Services. By working directly with end users, Eric is able to ascertain unmet market needs to determine the scope and direction of future product enhancements. 

Eric previously worked for a healthcare market research company in Buffalo, NY as a Marketing Representative. In this role he was responsible for gathering pharmaceutical and medical market data through interviews and statistical analysis, as well as recruiting various medical professionals for pharmaceutical promotions.

Eric is a graduate of the University at Buffalo’s School of Management with a BS in Business Administration – Marketing.

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Karl Miller

Karl Miller

Senior Advisor, Digital and Consumer Research

908..328.2170

Karl joined Delta Marketing Dynamics (DMD) in July 2012 as a Senior Associate for Digital and Consumer Research. Karl offers DMD clientele the perspective and experience of 30 years of Marketing Research expertise gained from an extraordinarily broad background in the positions he has held and the companies for which he has worked.  Prior to joining DMD, Karl served as Senior Director, Analytics, Forecasting, & Digital for Merck & Co. During his career Karl has held positions of increasing responsibility for Aventis, Pharmacia, GlaxoWellcome, and Bristol Myers Squibb.  Karl started his career at Research Systems Corp (ARS) as a Client Services Manager.

 Karl continues to be a pioneer in the realm of consumer directed and measured promotion and behavior. Karl has developed many innovative tools and methodologies for DTC advertising, ROI modeling, patient level data applications, and since 2000, digitally delivered content and promotion.

 Karl has an MBA from the University of New Hampshire, a BA from Roanoke College and  is a Veteran of the United States Coast Guard.

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Daria Bakina

Daria Bakina

Market Research Project Manager

315.671.0804

Daria joined DMD in August 2016 as a Market Research Project Manager.


As a trained research social psychologist, she has developed and implemented numerous research projects with a focus on behavioral psychology. Daria will add to the research operations team through her expertise in research methodology, survey design, and data analysis.


Daria holds a PhD in Social Psychology from Syracuse University, Master’s degree in Social Psychology from Syracuse University and a BA in Psychology from Purdue University.

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Nicole Vroman

Nicole Vroman

Manager, Client Relations, Pricing Services

315.671.0816

Nicole joined DMD in July 2013 bringing experience in customer relationship management.  Nicole is the System Support Specialist and is accountable for end-user support via phone and/or email regarding the data and functionality within Analy$ource.  She is responsible for coordinating and performing trainings of Analy$ource, to the specific needs of clients, in either a one-on-one or group setting.  Nicole also creates the Vermont Pharmaceutical Marketer Price Disclosure Law forms on a quarterly basis for several clients.  

Nicole’s previous experience working with customers and their needs involving data analysis, data standardization, quality assurance / quality control, and implementing Enterprise Asset Management Systems is vital to her current role and responsibilities at DMD.

Nicole received her Bachelor’s Degree of Technology in Application Software Development from Morrisville State College.

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Bethany Lutch

Bethany Lutch

Sales and Marketing Associate, Pricing Services

315.671.4210

Born and raised in Michigan, Bethany graduated with a BS of Social Science and Psychology from Michigan State University in 2006.  After living in Nebraska and Indiana, she established her permanent home in Syracuse, NY.


Bethany joined DMD in August 2015, possessing strong customer service and relationship experience with a background in sales and marketing.  As the Pricing Services Administrative and Marketing Assistant, her main goal at DMD is to assist with market research and campaigns in order to reach undiscovered market segments and continue building DMD’s client portfolio.  She also plays a major role in supporting upper management with day-to-day business operations and objectives.

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