Management Team

Meet Our Team Members

DMD invites you to contact us for a free, confidential consultation on your marketing intelligence needs. Click on each photo for more information on each team member.

Jim Sharples

Jim Sharples

Vice President

315.671.0811

Jim oversees all market research for Delta Marketing Dynamics and is responsible for leading the Market Research team on all projects.  His primary goal is to ensure clients are delighted.  He does this by providing strong customer service, high-quality deliverables, and leveraging his strategic experience to add insight into customer’s business issues.

Jim has been in the life-science industry for over 17 years in roles spread across different functional areas including market research, brand management, payer marketing and competitive intelligence.  Jim has experience in many different disease states including cardiovascular, anti-infectives, pain, orphan diseases, and many others.  He has played leadership roles in large, life-science organizations such as AbbVie and Sanofi, and also small to medium-sized organizations, including start-ups.

Jim earned his MBA in Marketing from Syracuse University’s Whitman School of Business and he completed his Bachelor’s degree from SUNY Binghamton.

More
Patty Trainor

Patty Trainor

Senior Director, Primary Research

315.671.0803

Patty joined Delta Marketing Dynamics (DMD) in 1999 to direct the custom market research function. She leads the strategic design of custom projects and, as such, maintains a high degree of client interaction for purposes of promoting DMD and directing research studies. She assures the high quality of research projects to be consistent with or exceeding industry standards. 

Since joining DMD, she has designed and managed hundreds of custom research studies with a wide variety of healthcare professionals to understand and quantify the drivers behind prescribing habits and practices, dispensing outcomes and patient motivators. Patty’s pre-pharma experience includes spearheading the development of a data warehouse for a large cooperative—and merging this with customer and prospect behavioral metrics to support her goal of providing the company with clear market-specific opportunities for growth and improvement. In recent years she has expanded her skills in digital web research, resulting in increased retention rates for branded drug websites for DMD’s pharma manufacturer clientele.

Patty holds an MBA in innovation management and finance from Syracuse University and a BS in accounting from SUNY Binghamton. 

More
Kathy Nisiewicz

Kathy Nisiewicz

Senior Director, Research Operations

315.671.0805

Kathy joined DMD in the fall of 1989 to manage DMD’s data processing systems. Prior to that, she spent 8 years supervising operations for a fast-paced computerized income tax service.

Since joining DMD, Kathy has been responsible for all data processing functions, which include programming, data quality and assisting the research analysts by creating aggregated tables for analysis and final reporting.

Kathy directs activity for all computer systems, programming, coding, data entry, compensation processing, panel development/maintenance and all field work operations (including our in-house phone center). As the Senior Director of Research Operations, she provides oversight of sample preparation, fielding surveys (online, phone or self-administered), validation and verification-ensuring data integrity and timeliness to exceed client needs and expectations.

More
Daria Bakina

Daria Bakina

Market Research Project Manager

315.671.0804

Daria joined DMD in August 2016 as a Market Research Project Manager.


As a trained research social psychologist, she has developed and implemented numerous research projects with a focus on behavioral psychology. Daria will add to the research operations team through her expertise in research methodology, survey design, and data analysis.


Daria holds a PhD in Social Psychology from Syracuse University, Master’s degree in Social Psychology from Syracuse University and a BA in Psychology from Purdue University.

More