Consumer Research

Patients at the Point of Purchase

Market research findings are only as good as the respondents participating in the study. DMD's approaches to patient recruitment are uniquely superior because they are executed at the real point of purchase: the pharmacy. Our point of purchase recruitment techniques efficiently capture only your targeted consumers at the very moment they fill their prescription.

Source of InfluenceSM Study

What is the real driver behind why a patient ends up on your brand? Determine the extent your direct -la-consumer communication efforts are informing consumers and compelling them to seek the advice of their physicians. DMD's Source of InfluencSSM connects the dots so precious financial resources can be allocated meaningfully.