KS&R Acquires Delta Marketing Dynamics (DMD)
SYRACUSE, NEW YORK
KS&R, Inc. announced it has recently acquired Delta Marketing Dynamics (DMD), a market leader in healthcare insights focused on the pharmacy channel, including the growing area of specialty pharmaceuticals. This acquisition of DMD broadens KS&R’s experience and resources in the healthcare industry and expands the analytical and support resources available to clients.
“We are very excited by the opportunities this acquisition offers,” said KS&R President and Chairman of the Board, Rita L. Reicher, PhD. “This combination of resources from two highly-respected and longstanding market research firms, both headquartered in Syracuse, is a natural. DMD’s pharmaceutical expertise expands KS&R’s already strong suite of healthcare-related services.” Former DMD owner, Bill Little, noted how pleased he is that this change in ownership results in a smooth transition for DMD clients and staff.
KS&R currently provides services to the healthcare industry, typically through doctor/patient listening techniques and other means of gaining qualitative and quantitative insights from physician and patient populations. “The addition of DMD provides KS&R with the opportunity to provide clients with comprehensive insights through the entire patient journey, from patient/physician interaction through delivery of medications and post-care,” said Lucinda Burch, KS&R Vice President & Principal leading much of KS&R’s healthcare practice.
Founded in 1983, KS&R (Knowledge Systems & Research, Inc.) is a full-service, privately held market research firm. KS&R creates and executes global custom market research initiatives for some of the best-known corporations in the world in more than 100 countries and 50 languages. KS&R is headquartered in Syracuse, New York, with offices in metro New York, Memphis, Seattle, and Frankfurt, Germany. (www.ksrinc.com)
Founded in 1971, privately held and headquartered in Syracuse, New York, DMD (Delta Marketing Dynamics) helps healthcare clients make better decisions by providing key insights from our unparalleled pharmacy (Specialty, Retail, and Hospital) expertise and access to high-quality panels of decision-makers and influencers.