Gain valuable and accurate insights into the pharmacy marketplace with our customizable methodologies
Gain valuable and accurate insights into the pharmacy marketplace with our customizable methodologies. As the dominant force in retail and hospital pharmacy research, we offer access to one of the most comprehensive proprietary pharmacy panels in the industry.
Find Out MoreDMD uses the most current qualitative and quantitative research technologies to evaluate and optimize digital media effectiveness
DMD uses the most current quantitative and qualitative research technologies to evaluate and optimize digital media effectiveness and ensure your website and other media portals resonate. Our highly interactive online survey exercises help determine the preferences and motivations of your target audience before design even begins.
Find Out MoreUsing our broad panels, DMD can intercept hard-to-reach patients for specific medications and therapies
Using our broad panels, DMD can intercept hard-to-reach consumers for specific medications and therapies when they present prescriptions for fulfillment. HIPAA-compliant methodologies permit consumers to “opt in” to research programs, providing valuable insights into consumer attitudes and beliefs.
Find Out MoreFrom competitor pricing to pipeline news, staying on top of market activity is critical in today’s environment
From competitor pricing to pipeline news, staying on top of market activity is critical in today’s environment. Our online tracking tools deliver instant updates on pricing, incentives and more—24/7. Plus we can monitor, screen, collect and analyze valuable market information for specific products and categories.
Find Out MoreDMD recently polled our pharmacy panel asking what method they found most effective in helping patients save money on their prescriptions. Co-pay cards were most often mentioned by pharmacists (36%), followed by instant coupons (19%) and free product vouchers (16%). Large chains were more partial to instant coupons than independents and small ...
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